Retail Media performance is reshaping how retailers and brands approach growth, accountability, and measurable impact. Retail Media is no longer treated as an experimental channel. Instead, it has become a strategic growth engine discussed at executive level.  What began as incremental media inventory has evolved into a structured commercial capability. However, many organisations still struggle […]

SOLUM partnership defines a new phase in the evolution of connected retail communication across Europe. The strategic agreement between M-Cube and SOLUM brings together two recognised leaders in digital retail technology. Together, they aim to simplify and enhance brand communication inside physical stores. The collaboration formalises a Memorandum of Understanding focused on integrated Digital Signage […]

ISE 2026 became a defining moment for our team, not only because of the scale of the event, but because of the impact of our leadership voices on stage. From strategic digital signage discussions to retail media clarity, ISE 2026 provided the perfect platform to share vision, expertise and real-world experience. Moreover, the international audience […]

Ahead of ISE 2026, we at M-Cube sat down with Florian Rotberg of invidis for an in-depth conversation with our CEO, Gianluca Pasquali, who took over leadership of the company in April 2025. In the interview, Gianluca – former Vodafone Italy director and BCG management consultant – shared how he has been reshaping one of […]

Soho House event collaborations represent a refined vision of premium experiences shaped through care, balance, and intention. Throughout 2025, the work developed with Soho House followed a clear and consistent direction. Every collaboration focused on atmosphere first. Every decision supported coherence. Rather than adding visible layers, the approach favoured integration. Light and digital surfaces became subtle tools. They enhanced the space. They never dominated it.  From the very beginning, context guided each project. No solution followed a standard format. Instead, every intervention adapted to the venue’s character and to the event’s purpose. Technology stayed present but measured. As a result, it reinforced continuity and depth. These qualities define a true premium experience. The environment always came first. The moment always mattered. This careful balance shaped all Soho House event collaborations across different cities and settings.  Soho House event collaborations and the idea of premium experiences  A premium event does not rely on spectacle. Instead, it relies on perception. Across all Soho House event collaborations in 2025, the aim stayed the same. The experience needed to feel natural. It needed to feel intentional. Light worked as a supporting element. Digital surfaces blended into the environment. Together, they elevated the atmosphere quietly and precisely.  Each collaboration respected the architecture. Each one enhanced materials rather than covering them. This approach allowed guests to remain present in the moment. It also strengthened the emotional connection with the space. […]

QSR in-store music is evolving fast as brands realise how sound shapes behaviour, emotional response, and even sales performance. Although many quick service restaurants focus heavily on speed and efficiency, customers now expect more than fast delivery. They want an atmosphere that feels modern, clear, and aligned with the brand’s personality. Because of this shift, […]

AI music for commercial spaces redefining ambient sound AI music for commercial spaces is rapidly changing how brands design the sound of their physical environments. At Linecheck 2025, the panel “Passive music consumption – embracing technology and human Genius” highlighted this shift through a lively conversation on innovation, creativity and the future of public soundscapes. […]

Retail media transformation reshaping the physical store Retail media transformation is moving quickly, and Forum Retail 2025 highlighted just how rapidly this shift is redefining the industry. The event, hosted at Superstudio Più in Milan, brought together retailers, brands and technology providers for two intense days of discussion. The atmosphere was dynamic and forward-looking, showing […]

Lenovo retail technology setting new directions for in-store innovation Lenovo retail technology played a key role at the Lenovo OEM Solutions Innovation Forum, where the sector explored how physical retail is entering a new phase of transformation. The event, held at the F1® Arcade in London, offered a clear view of the trends shaping the […]

M-Cube at Intersections 2025: Shaping the Future Inside the Retail Media Village At Intersections 2025, held in Milan on 5–6 November, we at M-Cube proudly took centre stage inside the retail media village. This forward-thinking space was created to demonstrate how Retail Media is actively redefining the role of the physical store. Together with Accenture […]

Retail media village brings M-Cube to the heart of Intersections 2025 The retail media village will be one of the key highlights at Intersections 2025, taking place in Milan on 5–6 November. M-Cube will join forces with Accenture Song and Salesforce to bring this experience to life. The event connects marketing, technology, communication and creativity. […]

Why Retail Needs an AI-Powered Music Catalogue An AI-powered music catalogue is changing the way retailers think about sound. In today’s competitive market, every sensory detail matters — and music plays a leading role. It shapes mood, builds atmosphere, and influences how customers experience your brand. The right soundtrack doesn’t just fill the air; it […]