M-Cube partner with Reforest’Action

In honour of Earth Day, many companies are stepping up their efforts to promote sustainable practices and protect the environment. The official theme this year is ’Invest In Our Planet’. At M-Cube, we are committed to upholding our corporate responsibility by supporting Reforest’Action’s crowd-planting initiative. This partnership will see M-Cube plant trees across the World  […]

The legal relationship between brands and the music industry, analyzed in academic training courses

Music has played an integral role in the consumer purchasing experience at points of sales. Playing tracks while a customer is in the store requires brands to employ careful legal analysis and poses questions about the relationship between the retail world and the music industry. As the European leader specialized in providing the retail world […]

M-Cube Reflection: Looking back on 2022

M-Cube Statement Manlio Romanelli, M-Cube Group President It’s been a great year for M-Cube, with the company seeing some exciting developments. For starters, we moved to a single platform to offer a unified, coherent and smooth experience with our DXP One platform. The DXP One is the latest-generation ‘Digital Experience Platform’ to guarantee multichannel management […]

DXP One: Managing the Customer Experience from a Single Control Booth

DXP One is the last frontier of personalized, native cross-media communication. Technological advancements enable information and operational architecture, allowing brands to perfect their customer journey management. From customer satisfaction to customer experience (CSAT and CX), brands are developing a great awareness of the opportunities and their associated operative scenarios that the digital world grants them. […]

Nearly half of Gen-Zs say in-store shopping makes them anxious

Nearly half (49%) of Generation-Zs say in-store shopping makes them feel anxious. That’s according to new data from In-Store Digital Engagement company M-Cube, which surveyed 18-24 year olds in the UK to discover younger generations’ attitudes towards the high-street.  The findings revealed that 47% feel more anxious shopping in-store now than before the pandemic, while […]

Music and noise are an essential part of the Customer Experience

Our Group Music & Licensing Director Mike Sponza recently joined a podcast hosted by Tom Darnell, COO at Iris Audio Technologies, to explore the importance of music in reflecting a brand’s identity. “Music is really a central piece of the retail formula,” Mike comments. Tom and Mike delve into how noise is an essential part […]

M-Cube completes Stentle acquisition and strengthens its omnichannel strategy

The company, leader in In-Store Digital Engagement Solutions, has completed the full acquisition of Stentle, a hallmark in supporting brands and retailers in redesigning customer journey and shopping experience. M-Cube, leader in In-Store Digital Engagement Solution, has completed the full acquisition of Stentle,  the company founded in 2015 to identify and develop new trends in […]

M-Cube wins 2022 Gold POPAI UK & Ireland Award for Digital Solutions with EE

In-Store Digital Engagement company M-Cube has won Gold at the POPAI UK & Ireland Awards in the Digital Solutions category for its EE One Brahm Concept Store. Held at the Royal Lancaster Hotel in London on the 4th October, the POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience. M-Cube offers […]

The importance of the employee experience: The value of Sales Assistant inside the store

Leonardo Comelli took part to the panel: ‘Beyond linearity: the role of digital in the designing new meanings for Employee Experience’   Yesterday M-Cube participated in the 2022 edition of Osservatorio Innovazione Digitale del Retail hosted by Politecnico di Milano, core point for the retail context and infrastructure analysis in Italy and the world.   […]

“Prize of Prizes” National Award for Innovation

We  had the honor of winning the “Prize of Prizes” National Award for Innovation. The recognition, along with the XII edition, was organized by the COTEC Foundation and granted by the President of the Republic. Every year it recognizes those who have distinguished themselves in the industry, design, and service industry, in Public Administration, and […]

Dolce & Gabbana brings its interior design boutique to life

We supported the fashion house by creating an immersive room at its boutique located at Corso Venezia 7 in Milan We worked Dolce&Gabbana Casa’s latest project, with the opening of its first boutique dedicated to interior design at Corso Venezia 7 and at Via Durini 23 in Milan. We collaborated on the store’s design at […]

Digital Signage then, Digital Experience now

The management of content within the different formats associated with digital signage was the start of a radical transformation in how brands and consumers communicate and interact. As things stand today, the diversification of the touchpoints used by brands to interact with the consumers in an omnichannel environment requires a different strategy, more integrated and […]