3D digital signage content is now essential for brands that want to capture attention and create strong in-store impact. Retailers rely on digital screens to highlight campaigns, guide shoppers, and boost product visibility. Moreover, dynamic motion assets help deliver clear messages in busy environments. This trend continues to grow as retail media evolves and offers suppliers new ways to communicate. When technology and creativity work together, brands can turn a simple entrance or aisle into a powerful touchpoint. As a result, both retailers and suppliers gain more value from every display.
About PLUS
PLUS is recognised for its commitment to accessible, high-quality food and excellent service. The cooperative works closely with local communities and supports sustainable initiatives across its operations. Its stores offer a wide range of fresh products, convenient solutions, and a pleasant shopping experience. Moreover, PLUS invests in digital innovation to improve communication with shoppers. Its digital signage network plays a key role in this strategy, as it allows the retailer to present useful information, highlight offers, and host supplier campaigns. This environment made the brand an ideal platform for the Tony’s Chocolonely anniversary activation developed by M-Cube.
The challenge for 3D digital signage content
PLUS Retail Media wanted to increase the impact of Tony’s Chocolonely’s anniversary campaign by creating a striking visual moment at store entrances. The department needed a digital animation that aligned perfectly with a physical installation already built for outdoor use: a pavement sign wrapped to resemble a giant Tony’s chocolate bar. The animation had to match this wrap precisely in the final frame. It also needed to reflect the brand’s identity with accuracy while remaining suitable for outdoor digital screens. The objective was to deliver a memorable experience that connected digital and physical elements in a seamless way.
Our solution for 3D digital signage content
M-Cube developed a customised 3D digital signage content asset commissioned by PLUS Retail Media. The team rebuilt the Tony’s Chocolonely anniversary bar in 3D, focusing on key details to ensure a realistic and recognisable result. At the same time, M-Cube collaborated with the partner who produced the chocolate-bar-shaped pavement sign to align the digital animation with the physical wrap. As Rob Rietveld, Country Manager NL at M-Cube, explains: “The challenge was to ensure the bar and the wrap align perfectly in the final shot. We tested this extensively with our 3D specialists and the partner who created the sidewalk sign, and it now fits perfectly. The bar has been meticulously recreated in 3D, based on the product packaging and all its elements.” Once approved, the animation was integrated into PLUS’s outdoor digital pavement signs to create a unified and engaging visual effect.
Benefits of 3D digital signage content for the brand
The tailored 3D digital signage content delivered strong benefits for PLUS Retail Media. The perfect alignment between the animation and the physical pavement sign created an immediate visual impact that captured attention from passers-by and shoppers entering the store. The anniversary bar enjoyed greater visibility and a more memorable presentation. Moreover, the accurate 3D reconstruction supported consistent brand identity while enabling PLUS to offer a high-value media opportunity to suppliers. This approach enhanced campaign performance and demonstrated the power of combining digital and physical assets in retail communication.