overview
SANTASOFIA27, a creative hub in the heart of Milan
SANTASOFIA27 is a creative space of over 500 square metres, located in the street of the same name in central Milan. Born in 2005 as the flagship store of Gorlini, a historic producer of tailor-made windows, it has since evolved into something far broader: a meeting point for architects, designers, entrepreneurs and private clients. Here, ideas, materials and solutions combine to give shape to bespoke interior projects, from colour consultancy to complete design schemes. The philosophy is distinctive. Elegance is a matter of measure, competence is shared rather than displayed, and aesthetics always answer a function. One partner, multiple skills, one unified vision: that is the promise the space makes to everyone who walks in.
Within this context, M-Cube contributed to one of the most visually impactful elements of the entire project: the spectacular LED walls installed inside the check-in area. Designed to deliver maximum visibility and immersive communication, the installation immediately became one of the defining visual features of Terminal 3.
The LED walls installed at Frankfurt Airport T3 were engineered to deliver an exceptional visual experience while integrating perfectly within the terminal architecture.
Each wall features an ultra-wide resolution of 5376 x 1472 pixels across a physical size of 21.00 x 5.75 metres. Thanks to these dimensions, the displays create a highly cinematic effect capable of attracting attention from multiple viewpoints inside the terminal.
To ensure optimal playback quality, each LED wall is managed using two separate 4K inputs connected to a Novastar H2 controller. Furthermore, the content structure was carefully designed to guarantee seamless synchronisation across the entire surface.
The results: why content creation for premium design spaces pays off
The outcome proved the value of the approach. The technology faded into the background and the space itself became the protagonist, with digital art living naturally alongside physical materials. SANTASOFIA27 gained a new expressive layer, one that engages its audience, enhances its storytelling and extends what a showroom can be. For us, the project confirms a broader lesson. From cultural venues to retail and commercial spaces, custom content transforms digital surfaces into experiences that go beyond traditional display. Above all, it shows that content creation for premium design spaces succeeds when it starts from the space: its identity, its light, its people. For premium locations, that level of care is not a luxury. It is the point.
- 2.500 m² average installed surface
- 5.376×1.472 pixels of resolution per wall
- 230 Advertising assets managed
